1. What motivates you at work? I’m driven by working with clients who have world-changing technology and sharing inspirational case studies of people overcoming adversity. The thrill of securing them coverage resonates with my 20 years of journalism experience, giving me the same excitement as working directly in the media.

We believe in the power of media to highlight organisations making a real difference – so we’re delighted to share some recent coverage featuring our clients.

1. What motivates you at work? I love it when a strategic PR plan comes together, and we get the result we are chasing. It’s the same feeling I had when I worked in media newsrooms – only now ‘getting the story’ is for our clients.

Let’s face it, we’re all guilty of it, the endless scroll. Whether it's LinkedIn, Instagram, or a quick lunchtime scroll through Facebook, audiences today whiz past hundreds of posts without a second glance. So how do you make them stop and see yours?

We know authenticity is key when looking to take business communication from good to great. This month we’ve seen some noteworthy examples of that in action on LinkedIn.

1. What motivates you at work? A key motivating factor behind my work is being able to take complex ideas and topics and transform them into interesting, newsworthy pieces of information that resonate with a client’s target audience – whether that be their own clients and stakeholders, general public, or media outlets.