A message house is a model that Profile Media use to help our clients communicate more effectively.

Have you ever considered how interesting your day-to-day work activities might be to someone outside your industry?

The simple fact is those good ol’ days are long gone. With 24 hours rolling TV news “on the hour every hour” and the rapid rise of digital news and magazine platforms, journalists’ working lives have been rapidly changing to meet the demands of instantaneous delivery.

This past month saw health-tech client Oqea share their message across national and West Australian media outlets after holding a successful media conference. Oqea have built an online digital platform designed to help users access evidence-based mental heath resources. Their platform was featured in a broader story about what can be a lengthy ADHD diagnosis process, which was picked up by Ch 7, Ch 9, Ch10, 6PR, ABC and The West Australian.

Hi! This is Drew’s Letter, a monthly summary of interesting reads, PR advice and recommendations from the mind of our Strategic Communications Director Andrew Williams.

My biggest takeaways from AusMedTech 2024