In our workplace, we believe staying ahead in the dynamic world of public relations requires more than just industry knowledge. It demands continuous learning, passion, and genuine curiosity. That's why our team actively participates in conferences throughout the year, often chosen to align with individual interests and expertise. This approach not only sparks inspiration but also enhances our creativity, drives innovation, and strengthens our client relationships.

We don’t do it for the trophies — but this one’s pretty great. Profile Media has just picked up a Titan Award in PR & Communications – Biotech, standing out from 5,000+ entries across all categories. Only 19 winners were recognised in PR & Comms — spanning the UK, US, Germany, Switzerland, Canada and Australia — and we’re proud to be among them.

Understanding different media interview formats is crucial for anyone preparing to engage with the media. Media interviews can be daunting, especially if you're unsure of what to expect. Knowing what you’re in for beforehand, and therefore limiting any surprises can help give you the confidence to communicate your message more effectively.

If you take a glimpse at any major media outlet, you’d be forgiven for thinking the news of the day has the appearance of being all doom and gloom. It’s true that tragic and devastating news will often make the headlines or lead a news bulletin, and political criticism and in-fighting appears all too often, but you need only scratch the surface and you’ll find there’s still plenty of demand for positive, uplifting stories.

With the ubiquity of Zoom and social media in the modern technological landscape, it has never been easier to record and share video testimonials from clients. At Profile Media, we’ve used Zoom to build an entire playlist of testimonials that current and prospective clients can view at any time. Zoom testimonials offer a virtually free and practical alternative to hiring a video production company. So, what are you waiting for?

When we’re talking to clients to forage for stories that might resonate with journalists, one of the common questions we ask them is: ‘What’s the biggest misconception about your industry?’