Welcome to Profile Media’s Good Newsletter recap for September 2026!
Business milestones can be a great opportunity to get the media talking, and this month we worked with global cold chain logistics company NewCold on the opening of its $220 million freezer expansion in Melbourne.
Regular Wins and Value-Adds From the World of PR and Communications
1. What’s your favourite thing about working at Profile Media? Working at Profile Media means being surrounded by some seriously clever people. And yes, that’s even while working remotely. I’m constantly learning from those around me, and it’s my favourite part of working in this team.
The festive season is here, and it’s the perfect time to tell your story in the media. With outlets seeking expert talent and interesting stories, saying yes to end of year media opportunities demonstrates your expert credibility and builds your reputation as reliable, available media talent.
1. What motivates you at work? I’m motivated by the same thing that first drove me into journalism - I’m a newshound and thrive on getting my head around subject matters quickly. That news sense still shapes how I work. I instinctively look for the angle, the tension and the hook to write press releases and get clients media coverage.
Have you ever been offered the chance to take part in a course, workshop or event-based learning opportunity, but turned it down because you’d already done it or a similar course in the past, and so you didn’t see the point?
Looking to make a big impact on a short time frame? At Profile Media we are experienced at delivering short term projects that provide maximum media results, meaningful audience engagement and raise your profile.
1. What motivates you at work? I’m driven by working with clients who have world-changing technology and sharing inspirational case studies of people overcoming adversity. The thrill of securing them coverage resonates with my 20 years of journalism experience, giving me the same excitement as working directly in the media.
Contact
Phone: 1300 123 110
Email: info@profilemedia.com.au
Profile Media Communications
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