The Good Newsletter – September 2026

Welcome to Profile Media’s Good Newsletter recap for September 2026!

Business milestones can be a great opportunity to get the media talking, and this month we worked with global cold chain logistics company NewCold on the opening of its $220 million freezer expansion in Melbourne.

A successful media strategy takes planning, execution and follow up, and that work starts weeks before a launch. In the lead up to the day, our team looked at how we could tie the story into the current news cycle, including the build-up to the AFL Grand Final. We approached journalists across television, business, property, logistics, food and local media.

At the event, our team was on the ground coordinating media, supporting journalists who attended and briefing those who couldn’t be there, making sure everyone had what they needed to put together their stories.

After the event, we followed up with media, sending out fresh images, quotes and information and tracked the coverage as it appeared.

The result? We achieved significant coverage across television, business, property and industry media, both here in Australia and internationally, taking the NewCold story well beyond the launch.

Congratulations to the NewCold team on this milestone. We look forward to supporting more clients with future announcements and events.

Don’t forget! If you enjoy our newsletter and our services, let us know with a quick Google review below.