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Rise Above Your Competition
Profile Media brings a team of expert and quality journalists to your publicity campaign, without the PR-firm hype. Our focus is to help you reach your target market in the media – whether that be on TV, radio, digital news sites, newspapers, magazines or blogs. And we do that with none of the PR-firm bally-hoo you might have come to expect. As journalists, we dislike that just as much as you do.
You won’t see any spin or fancy money-pit proposals here.
We simply get on with the job and bring our journalist ‘do whatever it takes attitude’ to getting you publicity.
- Publicity across all kinds of media to reach your target market and business capacity
- Work with one of our highly-qualified journalists
- A journalist’s attitude to make the story happen
- Established media connections and relationships
- We operate nationally and in some overseas markets
What we Do
Media & Publicity
We quickly identify your stories and package them in a way the media will respond to. As ex-journalists we bring a raft of media contacts across all capital cities to your publicity. We are in tune with what the media is looking for, how to approach them, and how to get the right response.
Digital & Social Media
Move your social media activities from ‘slow burn’ to snappy with our structured plan that unlocks relevant content within your business and helps you reach more people on the right platforms. We can set up profile pages, monitor activity, post on your behalf and respond to your audience (valuable for issues management).
Social Media Leverage
We help you create a buzz in social media by harnessing and leveraging the social media power of traditional media. Having a national TV show post your publicity on their page has the potential for the story to go viral, giving you a captive customer audience of potentially hundreds of thousands.
Copywriting & Content
We make writing appear easy. Our content is relatable, impactful and created with the audience in mind. We write copy for web sites, newsletters, brochures, business proposals, stakeholder letters and more.
We know most people are out of their comfort zone when dealing with the media, so we help you communicate and articulate with confidence.
In the social age where every customer has a platform and an audience, issues management planning has never been more important. With corporate communications experience across government and large organisations, we help you manage your reputation should an issue spill into social or mainstream media.
to a PR firmWe’re Different
When most companies think about PR, they instantly think ‘money pit’ and lack of return on investment. And we agree.
At Profile Media, we see ourselves as PR industry disruptor. It’s publicity without the big fees and PR-firm spin.
Here’s our commitment to you and why we’re different:
- We don’t watch the clock and we don’t find ways to increase ‘billable hours’
- We are happy to work odd hours if need be – no 9am to 5pm here
- We’re nimble and adaptable – if we see another story in the media that we can jump on quickly, we will
- We’re focused on results and will do what it takes to get you a story
- We’ve never had a client we haven’t been able to get publicity for – ever
- We’re selective about who we work with. We have limited capacity and so only take on clients who are ready to step up and work with us to make publicity happen
- We want to feel like we’re part of your team, rather than a ‘PR consultant’
We represent a variety of clients who come from a wide range of industries including resources, manufacturing, environmental, energy, education, health, business coaching, tourism, dentistry, new technology, drones – and many others.
What our clients all have in common is a willingness and potential to be in the media.
Some want to hit the big time and get exposure on national TV shows such as Sunrise, A Current Affair or the Project.
Others are looking for a steadier approach and seek stories in smaller media outlets like niche magazines, industry newsletters, or blogs.
Some want a hybrid – radio interviews or opinion pieces in digital sites or magazines.
Importantly we determine where your target market exists in the media and then develop stories to connect with them – whether that be mainstream mass consumer media, or niche publications.
- Grow and protect your brand
- Be seen as an expert in your industry
- Create instant credibility
- Draw new customers to you rather than ‘selling’ to them
- Create traffic and new leads to your website
- Drive business-to-business sales and awareness
- Bring investors, strategic alliance partnerships, joint ventures
who we are
Profile Media was founded by me, Sue Papadoulis after many years of working as a journalist, then in corporate communications for government and as a PR executive in the private sector.
My experience as a journalist and News Editor for 10 years in busy radio and television newsrooms in Australia and London has given me insider knowledge about how the media works and what a journalist wants.
Why did I leave the profession? The truth is I became disillusioned with the negativity of the news. I started to think more carefully about the impact I was having, and I was sad to realise, that impact was largely negative. When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me.
I wanted more from life. I wanted to inspire others to step up, reach higher and play a bigger game. And so, I began my own business, employing journalists who are results-driven and have a can-do attitude. Incredibly, this is refreshingly different for our clients who are sceptical about the PR profession.
We get just as excited as our clients about the publicity we generate for them. We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story.
Our team of experienced journalists include:
Adam has worked for a number of high profile media organisations including Channel 7, Network 10, SBS, Fairfax Media and News.com.au. He is skilled both in front of and behind the camera as a presenter, producer and video editor. While at Greater Western Sydney Giants (AFL) and Gold Coast Titans (NRL), Adam managed PR, social and digital media. He is an avid sports fan and has worked as a commentator as well as appearing on Fox Sports and ESPN. Being a sportsman, Adam has the appetite to match and is always on the hunt for a good slice of pizza.
Alyshia has close to 20 years’ experience as a journalist in TV, radio, print and online. She has worked for SBS World News, ABC, Ch 9, Ch 7 and WIN Television, as well as regional newspapers. Her diverse reporting range has encompassed community-based news and crime, health issues and natural disasters, politics and business. She has secured numerous exclusive interviews, has been featured in a true crime documentary series, and her work recognised at the Logie Awards, the State Media Awards and by the Victor Chang Cardiac Research Institute. Alyshia feels the same way about celery as most feel about chocolate.
Anastasia worked for more than 20 years as a television, radio and newspaper journalist. She began her career on a regional newspaper before moving across to regional television, where she did everything from reporting, producing and presenting daily news. After moving back to Melbourne, she worked at ABC, 3AW and Channel Seven News. Anastasia is best known for her work as a court reporter, covering some of the state’s biggest legal cases. Later she specialised in medical and health reporting. She has worked in public relations since 2013, first for a national law firm and then for a university. After running four half marathons, she is now trying to convince herself to sign up for a full marathon.
Andrew has been involved in media and communications for over 10 years, as a sports reporter and executive producer of 6PR’s top rating current affairs program. He is skilled in issues management and corporate communications having worked at ASIC in the enforcement division of the national corporate regulator. Andrew is a film critic, trivia aficionado and massive Bruce Springsteen fan having seen him in concert 13 times.
Ralph has worked in Sydney radio for over 20 years as a journalist, newsreader, editor and executive producer for leading stations 2GB, Triple M, ABC and WSFM. His work at Profile Media has seen clients appear on the Today Show, Today Tonight, TV news programs, talk back radio across the country, Huffington Post and capital city newspapers. Ralph once pulled a ‘Karl Stefanovic’ and wore the same shirt for a year to the Profile Media weekly meeting without anybody noticing.
Vanessa has 20 years’ experience working as a journalist, editor and social media manager for Seven West Media (The West Australian newspaper and Ch 7 Perth), News Corp, Community News and South West Printing and Publishing. In her role as a regional editor at Community News, Vanessa ran two newsrooms and oversaw six newspapers. She has covered all news rounds, but particularly enjoys political, council, crime and court reporting. She is also skilled at increasing website engagement through executing successful Instagram, Twitter and Facebook campaigns. Vanessa is a thrill seeker who loves skydiving, ziplining, snow skiing, helicopters and horror movies.
Charmaine is the Business Manager of Profile Media and has worked with Sue since 2009. She is super organised and loves working closely with our team of journalists and clients. Prior to joining Sue, Charmaine worked with small business management in a variety of industries and within larger corporations such as Telstra and IBM. She’s an advocate of good news and enjoys personal development and growth. Her claim to fame was capturing the team’s first viral video of the Dancing Traffic Controller while travelling through the Blue Mountains. Every other weekend she can be found camping with her dog, husband and 3 kids.
Joe is our Social and Multi Media Marketing Coordinator. Joe has over 5 years experience running high traffic social media, particularly his YouTube channel which has attracted an international following of over 200k fans and amassed more than 20 million views. As a creative all-rounder Joe’s interests range from art and animation to music, writing and much more. Joe has applied these skills to his online brands which span most of the popular social media of today. As a child, Joe would use his creative skills to bypass the long and arduous task of saving for toys and games by winning them in drawing competitions.
talk to us
If our results-driven no-nonsense approach sounds like you, and you’re ready to step up and play a bigger game by being in the media, we’d love to hear from you.
There’s a process we walk you through to you can see if we’re a good fit for you and if you’re a good fit for us.