1300 123110

Find New Clients
Establish Credibility
Create Awareness
Rise Above Your Competition

“If I was down to my last dollar in business, I’d spend it on public relations” – Bill Gates

About Us

Profile Media brings a team of expert and quality journalists to your publicity campaign, without the PR-firm hype. Our focus is to help you reach your target market in the media – whether that be on TV, radio, digital news sites, newspapers, magazines or blogs. And we do that with none of the PR-firm bally-hoo you might have come to expect. As journalists, we dislike that just as much as you do.

You won’t see any spin or fancy money-pit proposals here.
We simply get on with the job and bring our journalist ‘do whatever it takes attitude’ to getting you publicity.

  • Publicity across all kinds of media to reach your target market and business capacity
  • Work with one of our highly-qualified journalists
  • A journalist’s attitude to make the story happen
  • Established media connections and relationships
  • We operate nationally and in some overseas markets

What we Do

News Story Creation
As journalists, we quickly identify the stories in your business and package them up in a way the media will respond to.
Media Relations
We bring a raft of great media contacts to your publicity. Our media colleagues work for TV, digital news outlets, radio programs, newspapers, magazines and blogs. Our journalist mindset means we’re already in tune with what the media is looking for and how to approach them.
Media Training
We know most people are out of their comfort zone when dealing with the media, so we provide training to help you communicate and articulate with confidence.
Media Releases
Because they’re written by journalists with the audience in mind, our media releases always hit the right mark and elicit a response.
Social Media Leverage
We help clients create a buzz in social media by harnessing and leveraging the social media power of traditional media. Having a national TV show post your publicity on their page has the potential for the story to go viral, giving you a captive customer audience.

How We’re Different to a PR firm

When most companies think about PR, they instantly think ‘money pit’ and lack of return on investment. And we agree.

At Profile Media, we see ourselves as PR industry disruptor. It’s publicity without the big fees and PR-firm spin.

Here’s our commitment to you and why we’re different:

  • We don’t watch the clock and we don’t find ways to increase ‘billable hours’
  • We are happy to work odd hours if need be – no 9am to 5pm here
  • We’re nimble and adaptable – if we see another story in the media that we can jump on quickly, we will
  • We’re focused on results and will do what it takes to get you a story
  • We’ve never had a client we haven’t been able to get publicity for – ever
  • We’re selective about who we work with. We have limited capacity and so only take on clients who are ready to step up and work with us to make publicity happen
  • We want to feel like we’re part of your team, rather than a ‘PR consultant’

We don't watch the clock

We are focused on results

We are part of  your team

We create what the audience likes

Client Results

We represent a variety of clients who come from a wide range of industries including resources, manufacturing, environmental, energy, education, health, business coaching, tourism, dentistry, new technology, drones – and many others.
What our clients all have in common is a willingness and potential to be in the media.
Some want to hit the big time and get exposure on national TV shows such as Sunrise, A Current Affair or the Project.
Others are looking for a steadier approach and seek stories in smaller media outlets like niche magazines, industry newsletters, or blogs.
 Some want a hybrid – radio interviews or opinion pieces in digital sites or magazines.
Importantly we determine where your target market exists in the media and then develop stories to connect with them – whether that be mainstream mass consumer media, or niche publications.

  • Grow and protect your brand
  • Be seen as an expert in your industry
  • Create instant credibility
  • Draw new customers to you rather than ‘selling’ to them
  • Create traffic and new leads to your website
  • Drive business-to-business sales and awareness
  • Bring investors, strategic alliance partnerships, joint ventures

Client Results

Client Results
Client Results
Client Results
Client Results
Client Results
Client Results
Client Results
Client Results
Client Results
Client Results

Sue Papadoulis

who we are

Sue papadoulis

Profile Media was founded by me, Sue Papadoulis after many years of working as a journalist, then in corporate communications for government and as a PR executive in the private sector.

My experience as a journalist and News Editor for 10 years in busy radio and television newsrooms in Australia and London has given me insider knowledge about how the media works and what a journalist wants.

Why did I leave the profession? The truth is I became disillusioned with the negativity of the news. I started to think more carefully about the impact I was having, and I was sad to realise, that impact was largely negative. When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me.

I wanted more from life. I wanted to inspire others to step up, reach higher and play a bigger game. And so, I began my own business, employing journalists who are results-driven and have a can-do attitude. Incredibly, this is refreshingly different for our clients who are sceptical about the PR profession.

We get just as excited as our clients about the publicity we generate for them. We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story.

Our team of experienced journalists include:



Andrea has a wealth of experience across TV, radio and print. She spent 12 years with Melbourne’s Seven News as a reporter, producer and presenter. She’s written, researched and produced countless stories on everything from heart-warming human-interest stories to exclusive interviews with celebrities and sport stars. She’s also worked for ABC News, Today Tonight, Australia (Asia Pacific) Network and 3AW.


Ralph has worked in Sydney radio for over 20 years as a journalist, newsreader, editor and executive producer for leading stations 2GB, Triple M, ABC and WSFM. His work at Profile Media has seen clients appear on the Today Show, Today Tonight, TV news programs, talk back radio across the country, Huffington Post and capital city newspapers.


Sally has more than 25 years’ experience as a journalist across a variety of media including radio, television, on-line digital news and magazines. She’s worked in radio news for the BBC and television news for ITV in England. More recently she was a production editor for WAtoday, owned by the Fairfax group. She contributes articles for publications such as Business Pulse as well as written digital content for various businesses and websites.


Adam has worked for a number of high profile media organisations including Channel 7, Network 10, SBS, Fairfax Media and News.com.au. He is skilled both in front of and behind the camera as a presenter, producer and video editor. While at Greater Western Sydney Giants (AFL) and Gold Coast Titans (NRL), Adam managed PR, social and digital media. He is an avid sports fan and has worked as a commentator as well as appearing on Fox Sports and ESPN.


Alyshia has close to 20 years’ experience as a journalist in TV, radio, print and online. She has worked for SBS World News, ABC, Ch 9, Ch 7 and WIN Television, as well as regional newspapers. Her diverse reporting range has encompassed community-based news and crime, health issues and natural disasters, politics and business. She has secured numerous exclusive interviews, has been featured in a true crime documentary series, and her work recognised at the Logie Awards, the State Media Awards and by the Victor Chang Cardiac Research Institute.
Our experts behind the scenes include:


Our Business Manager, Charmaine is responsible for managing client relationships, financials, accounts and reporting, administration and special projects. Charmaine has worked with small business management in a variety of industries and within larger corporations such as Telstra and IBM. She’s an advocate of good news and enjoys personal development and growth.


Toni-Louise’s role as Marketing Officer encompasses client liaison, publicity reporting, social media marketing, event creation, event management and research. Toni-Louise has worked in various administration and project management roles in the personal development industry, including running her own online business supporting women in business.

The Good News Movement

Because we’re just as tired of negativity in the media as you are we’ve launched a new content channel aimed at giving the audience something positive to focus on.
The Good News Movement

talk to us

If our results-driven no-nonsense approach sounds like you, and you’re ready to step up and play a bigger game by being in the media, we’d love to hear from you.
There’s a process we walk you through to you can see if we’re a good fit for you and if you’re a good fit for us.

Address : PO Box 285 Karrinyup WA 6018
Phone : 1300 123110
Email : info@profilemedia.com.au

 I am not a robot