Welcome to Profile Media’s 2025 Roundup! In case our highlight video slipped through your socials feed while you were enjoying the festive season, here is another look at our year in review as 2026 gets underway. It was another busy year for the Profile Media team, working to raise the profile, enhance the reputation and demonstrate credibility across 39 clients.

If you’re not loving your current role, then you probably don’t need any encouragement to take time off. But what happens when the months creep by and you’re genuinely enjoying your work, your clients, and your colleagues, and don’t feel like you ‘need a break’? Take one anyway.

1. What’s your favourite thing about working at Profile Media? Working at Profile Media means being surrounded by some seriously clever people. And yes, that’s even while working remotely. I’m constantly learning from those around me, and it’s my favourite part of working in this team.

The festive season is here, and it’s the perfect time to tell your story in the media. With outlets seeking expert talent and interesting stories, saying yes to end of year media opportunities demonstrates your expert credibility and builds your reputation as reliable, available media talent.

1. What motivates you at work? I’m motivated by the same thing that first drove me into journalism - I’m a newshound and thrive on getting my head around subject matters quickly. That news sense still shapes how I work. I instinctively look for the angle, the tension and the hook to write press releases and get clients media coverage.

Have you ever been offered the chance to take part in a course, workshop or event-based learning opportunity, but turned it down because you’d already done it or a similar course in the past, and so you didn’t see the point?