This month at Profile Media we had the absolute privilege of sharing the story of Fly2 Health’s first charity flight. The flight helped eight-year-old Frankie and his dad go from Lake Grace to his specialist appointments in Perth in ninety minutes, replacing what would usually be a multi-day trip!

Most journalists and editors receive upwards of 200 media releases and PR pitches a day, at a conservative estimate. Standing out from that throng of correspondence is not easy – akin to getting someone to open an email in their junk folder.

A message house is a model that Profile Media use to help our clients communicate more effectively.

Have you ever considered how interesting your day-to-day work activities might be to someone outside your industry?

The simple fact is those good ol’ days are long gone. With 24 hours rolling TV news “on the hour every hour” and the rapid rise of digital news and magazine platforms, journalists’ working lives have been rapidly changing to meet the demands of instantaneous delivery.

This past month saw health-tech client Oqea share their message across national and West Australian media outlets after holding a successful media conference. Oqea have built an online digital platform designed to help users access evidence-based mental heath resources. Their platform was featured in a broader story about what can be a lengthy ADHD diagnosis process, which was picked up by Ch 7, Ch 9, Ch10, 6PR, ABC and The West Australian.