
The Good Newsletter – June 2025
Profile Media has taken out two big wins so far in 2025, and we couldn’t be prouder.
If you take a glimpse at any major media outlet, you’d be forgiven for thinking the news of the day has the appearance of being all doom and gloom.
It’s true that tragic and devastating news will often make the headlines or lead a news bulletin, and political criticism and in-fighting appears all too often, but you need only scratch the surface and you’ll find there’s still plenty of demand for positive, uplifting stories.
Added to this, there’s also demand for positive commentary, offering a new way of thinking or potential solution to an ongoing problem or issue that goes beyond simply criticising the status quo.
It’s why we tell our clients that you don’t have to be negative and/or critical in order to earn media coverage.
In fact, by providing solutions-based commentary you can not only attract the attention of the media, but you can build a strong profile as a leader and problem-solver in your industry, a spokesperson offering fresh ideas and solutions.
To offer a solutions-based approach consider the following;
Of course, it may be appropriate in certain circumstances to be critical of a decision or organisation, such as when responding to parliamentary decisions or providing commentary around budgets and regulation changes for example.
However, even in these instances, there’s still an opportunity to adopt a solutions-based approach.
You can disagree with a decision made, but by ensuring your solution is the focus of your message and not getting bogged down in criticism, you can still position yourself as a measured, forward-thinking leader trying to seek a positive outcome for your industry.
In a world that can feel dominated by negativity, positivity can and does stand out.
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Profile Media has taken out two big wins so far in 2025, and we couldn’t be prouder.
In our workplace, we believe staying ahead in the dynamic world of public relations requires more than just industry knowledge. It demands continuous learning, passion, and genuine curiosity.
That’s why our team actively participates in conferences throughout the year, often chosen to align with individual interests and expertise. This
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Contact
Phone: 1300 123 110
Email: info@profilemedia.com.au
Profile Media Communications
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