Right now, AI can likely generate more content in an hour than most people could write in a year. Every day, thousands of content creators, brand marketers and “thought leaders” are churning out perfectly polished, neatly structured, two-sentence paragraphs that all sound suspiciously alike.

Welcome to Profile Media’s Good Newsletter for May 2026! This month’s coverage highlights the power of earned media for reaching relevant audiences across a range of media outlets.

Whether it is a short-term project or a client securing monthly media coverage for several years, at Profile Media we have the expertise and strategy to make it happen.

Securing earned media today is arguably harder than it has ever been. Competition for attention is intense, newsroom resources are stretched, and paid content is increasingly prioritised.

At Profile Media, we believe in telling solutions-based stories, and creating opportunities for clients to demonstrate their industry expertise, and March has been another standout month for doing exactly that.

With the year still fresh, the Profile Media team got together at the end of February for our annual team planning session, bringing together all members of our remotely based team in the coastal town of Mandurah, Western Australia.