With the year still fresh, the Profile Media team got together at the end of February for our annual team planning session, bringing together all members of our remotely based team in the coastal town of Mandurah, Western Australia.

When it comes to social media, while nailing the content is important for encouraging engagement, having a clear design brief is the secret to ensuring your content stands out in a crowded space, and leaves a lasting impact.

We’re often asked by clients - especially new ones - whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant and genuinely newsworthy.

January may feel quiet, but with the industry still in a slower season, it’s a prime time for our clients to stay visible. We secured great coverage across TV, radio and publications, securing a strong head start to the year.

1. What’s your favourite thing about working at Profile Media One of the best parts of joining Profile Media has been the team culture; supportive, driven and genuinely inspiring. It’s the kind of environment that makes you want to bring your best every day.

Welcome to Profile Media’s 2025 Roundup! In case our highlight video slipped through your socials feed while you were enjoying the festive season, here is another look at our year in review as 2026 gets underway. It was another busy year for the Profile Media team, working to raise the profile, enhance the reputation and demonstrate credibility across 39 clients.