Securing earned media today is arguably harder than it has ever been. Competition for attention is intense, newsroom resources are stretched, and paid content is increasingly prioritised.

At Profile Media, we believe in telling solutions-based stories, and creating opportunities for clients to demonstrate their industry expertise, and March has been another standout month for doing exactly that.

With the year still fresh, the Profile Media team got together at the end of February for our annual team planning session, bringing together all members of our remotely based team in the coastal town of Mandurah, Western Australia.

When it comes to social media, while nailing the content is important for encouraging engagement, having a clear design brief is the secret to ensuring your content stands out in a crowded space, and leaves a lasting impact.

We’re often asked by clients - especially new ones - whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant and genuinely newsworthy.

January may feel quiet, but with the industry still in a slower season, it’s a prime time for our clients to stay visible. We secured great coverage across TV, radio and publications, securing a strong head start to the year.