How to put on a press conference
This past month saw health-tech client Oqea share their message across national and West Australian media outlets after holding a successful media conference. Oqea have built an online digital platform designed to help users access evidence-based mental heath resources. Their platform was featured in a broader story about what can be a lengthy ADHD diagnosis process, which was picked up by Ch 7, Ch 9, Ch10, 6PR, ABC and The West Australian.
Some of our stories in the media this month:
Oqea in the West Australian
Muzz Buzz in Convenience World Magazine (pg 35)
SuperYou in the Herald Sun
Rose Smith in the Daily Mail
EES Shipping in Business News
Our very own Emma Martin on ABC Perth (1h 13m)
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When it comes to social media, while nailing the content is important for encouraging engagement, having a clear design brief is the secret to ensuring your content stands out in a crowded space, and leaves a lasting impact.
We’re often asked by clients – especially new ones – whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant
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