You’ve probably noticed in recent years Zoom or Skype interviews have become commonplace on television news and programs since the need for them arose when COVID hit – and it looks like they’re set to stay.

When an organisation or individual opts to start raising their profile and build credibility through media outreach, there’s a misconception that you need to put on some kind of perfect mask and learn the ‘right’ way to do it.

There’s a well-known saying, “Advertising is what you pay for, publicity is what you pray for.” Anyone can brag about their own company but having a story reported by a journalist is far more convincing. It’s genuine so it builds trust, credibility and the story is more likely to be remembered.

This month, we’ve had the pleasure of working with businesses committed to making a positive impact.

As a general rule, the media is more inclined to cover a story if a human interest angle is involved. This usually comes by way of a case study – someone who has or might benefit from your client’s work who can convey their personal story to the media.

Mark Woodland and his innovative new business – Kismet – are looking to revolutionise the way Australia’s healthcare system is run. In the past month, Mark has had the opportunity to share Kismet’s story and vision through several high-profile media appearances.