Welcome to Profile Media’s Good Newsletter recap for October 2025!
Looking to make a big impact on a short time frame? At Profile Media we are experienced at delivering short term projects that provide maximum media results, meaningful audience engagement and raise your profile.
Barbagallo Motors was looking to highlight the opening of a new Polestar Space in Perth recently, with a short-term campaign generating interest in mainstream and automotive media outlets. The launch of the showroom was featured in three target outlets, in print and online, delivering strong results in a few short weeks.
We also delivered a successful one-off campaign for the Ethical Advisers’ Co-op, achieving coverage in The Australian Financial Review and nationally syndicated coverage across Australian Community Media. The coverage strategically coincided with Ethical Investment Week, demonstrating the importance of strategy and timing when delivering short-term campaigns.
And finally, we recently worked with Focus Care. We positioned the aged care provider in media discussions around the introduction of the new aged care legislation. Our approach combined interview preparation for a one-off TV news story – and an opinion piece to coincide with Novembers legislative changes. We successfully secured coverage in both industry and mainstream outlets, including a nationally syndicated piece in Australian Community Media.
Whether it’s a short-term campaign or ongoing media outreach, congratulations to all our clients achieving significant media coverage over the past month.
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When it comes to social media, while nailing the content is important for encouraging engagement, having a clear design brief is the secret to ensuring your content stands out in a crowded space, and leaves a lasting impact.
We’re often asked by clients – especially new ones – whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant
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Phone: 1300 123 110
Email: info@profilemedia.com.au
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