Welcome to Profile Media’s Good Newsletter recap for October 2025!
Looking to make a big impact on a short time frame? At Profile Media we are experienced at delivering short term projects that provide maximum media results, meaningful audience engagement and raise your profile.
Barbagallo Motors was looking to highlight the opening of a new Polestar Space in Perth recently, with a short-term campaign generating interest in mainstream and automotive media outlets. The launch of the showroom was featured in three target outlets, in print and online, delivering strong results in a few short weeks.
We also delivered a successful one-off campaign for the Ethical Advisers’ Co-op, achieving coverage in The Australian Financial Review and nationally syndicated coverage across Australian Community Media. The coverage strategically coincided with Ethical Investment Week, demonstrating the importance of strategy and timing when delivering short-term campaigns.
And finally, we recently worked with Focus Care. We positioned the aged care provider in media discussions around the introduction of the new aged care legislation. Our approach combined interview preparation for a one-off TV news story – and an opinion piece to coincide with Novembers legislative changes. We successfully secured coverage in both industry and mainstream outlets, including a nationally syndicated piece in Australian Community Media.
Whether it’s a short-term campaign or ongoing media outreach, congratulations to all our clients achieving significant media coverage over the past month.
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The festive season is here, and it’s the perfect time to tell your story in the media.
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1. What motivates you at work?
I’m motivated by the same thing that first drove me into journalism – I’m a newshound and thrive on getting my head around subject matters quickly. That news sense still shapes how I work. I instinctively look for the angle, the tension and
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