Right now, AI can likely generate more content in an hour than most people could write in a year. Every day, thousands of content creators, brand marketers and “thought leaders” are churning out perfectly polished, neatly structured, two-sentence paragraphs that all sound suspiciously alike. And that’s exactly the problem.

We’re often asked by clients - especially new ones - whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant and genuinely newsworthy.

January may feel quiet, but with the industry still in a slower season, it’s a prime time for our clients to stay visible. We secured great coverage across TV, radio and publications, securing a strong head start to the year.

1. What’s your favourite thing about working at Profile Media One of the best parts of joining Profile Media has been the team culture; supportive, driven and genuinely inspiring. It’s the kind of environment that makes you want to bring your best every day.

Welcome to Profile Media’s 2025 Roundup! In case our highlight video slipped through your socials feed while you were enjoying the festive season, here is another look at our year in review as 2026 gets underway. It was another busy year for the Profile Media team, working to raise the profile, enhance the reputation and demonstrate credibility across 39 clients.

If you’re not loving your current role, then you probably don’t need any encouragement to take time off. But what happens when the months creep by and you’re genuinely enjoying your work, your clients, and your colleagues, and don’t feel like you ‘need a break’? Take one anyway.