1. What motivates you at work? I love it when a strategic PR plan comes together, and we get the result we are chasing. It’s the same feeling I had when I worked in media newsrooms – only now ‘getting the story’ is for our clients.

Let’s face it, we’re all guilty of it, the endless scroll. Whether it's LinkedIn, Instagram, or a quick lunchtime scroll through Facebook, audiences today whiz past hundreds of posts without a second glance. So how do you make them stop and see yours?

We know authenticity is key when looking to take business communication from good to great. This month we’ve seen some noteworthy examples of that in action on LinkedIn.

1. What motivates you at work? A key motivating factor behind my work is being able to take complex ideas and topics and transform them into interesting, newsworthy pieces of information that resonate with a client’s target audience – whether that be their own clients and stakeholders, general public, or media outlets.

Big Ideas, Fresh Insights - What We've Learned in the Last 6 Months Mid-way through the year, it’s time to reflect on the past six months of learning, connection and big ideas at Profile Media, highlighting the various events and conferences our team have attended so far in 2025.

Understanding different media interview formats is crucial for anyone preparing to engage with the media. Media interviews can be daunting, especially if you're unsure of what to expect. Knowing what you’re in for beforehand, and therefore limiting any surprises can help give you the confidence to communicate your message more effectively.