As journalists and communication managers, we know that every client has a story worth telling. Over time, we build strong relationships with our clients that includes knowing the ins and outs of their business, their innovations, achievements and the people behind them. This deep understanding allows us to craft stories that are not only accurate but also compelling and relevant to the media.

Right now, AI can likely generate more content in an hour than most people could write in a year. Every day, thousands of content creators, brand marketers and “thought leaders” are churning out perfectly polished, neatly structured, two-sentence paragraphs that all sound suspiciously alike.

Welcome to Profile Media’s Good Newsletter for May 2026! This month’s coverage highlights the power of earned media for reaching relevant audiences across a range of media outlets.

Whether it is a short-term project or a client securing monthly media coverage for several years, at Profile Media we have the expertise and strategy to make it happen.

Securing earned media today is arguably harder than it has ever been. Competition for attention is intense, newsroom resources are stretched, and paid content is increasingly prioritised.

At Profile Media, we believe in telling solutions-based stories, and creating opportunities for clients to demonstrate their industry expertise, and March has been another standout month for doing exactly that.