Welcome to Profile Media’s Good Newsletter recap for January 2026!
January may feel quiet, but with the industry still in a slower season, it’s a prime time for our clients to stay visible. We secured great coverage across TV, radio and publications, securing a strong head start to the year.
Television continues to reach broad audiences in January, with viewers at home and engaged with visual storytelling. Floorball Australia appeared on Channel 10 Perth to highlight their World Floorball Championship Qualifier, demonstrating how television delivers credibility and broad visibility when audiences are receptive.
Radio remains a trusted and immediate medium, ideal for reaching listeners with compelling stories. C-Wise, The Roebuck Bay Hotel and Matter shared their messages on air across the country, connecting directly with audiences and strengthening familiarity and trust.
Print and online publications continue to be highly effective, reaching readers who are actively seeking engaging content. In January our clients, including Rose Smith, Gillian Woodhouse, Poems, Instant Products, Muzz Buzz, Argenica Therapeutics, Naz Randeria and others featured across multiple outlets, reinforcing their expertise and authority within their sectors.
Congratulations to all our clients for a strong start to the year and another month of well-earned media coverage.
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When it comes to social media, while nailing the content is important for encouraging engagement, having a clear design brief is the secret to ensuring your content stands out in a crowded space, and leaves a lasting impact.
We’re often asked by clients – especially new ones – whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant
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