Welcome to Profile Media’s Good Newsletter for May 2026!
This month’s coverage highlights the power of earned media for reaching relevant audiences across a range of media outlets.
Merit Consulting Group featured in National Indigenous Times and the national TalkBlack program, highlighting the success of its on-the-job training program in creating skilled career pathways for Indigenous workers in WA. These outlets connected the story with audiences closely engaged with the issues being explored.
Muzz Buzz secured strong exposure through Convenience World Magazine, providing expert commentary on rising coffee prices and industry pressures. Engaging with specialist media ensured the story reached readers with direct interest in hospitality, retail and consumer trends.
Roebuck Bay Hotel and Aplus Events was showcased in Vacations & Travel Magazine, for its unique Cable Beach dining offering. The coverage connected directly with travellers seeking memorable Australian hospitality experiences.
At Profile Media, we understand that earned media through niche publications connects clients with relevant audiences, building trust, authority and lasting relevance.
Don’t forget! If you enjoy our newsletter and our services, let us know with a quick Google review below.
Monthly newsletters delivered straight to your inbox!
As journalists and communication managers, we know that every client has a story worth telling.
Over time, we build strong relationships with our clients that includes knowing the ins and outs of their business, their innovations, achievements and the people behind them.
This deep understanding allows us to craft stories
Right now, AI can likely generate more content in an hour than most people could write in a year. Every day, thousands of content creators, brand marketers and “thought leaders” are churning out perfectly polished, neatly structured, two-sentence paragraphs that all sound suspiciously alike.
Let’s talk about how you can have a bigger impact
Leave your details below and let’s chat about your goals, and how we could help achieve them.
Contact
Phone: 1300 123 110
Email: info@profilemedia.com.au
Profile Media Communications
Navigation
