As a general rule, the media is more inclined to cover a story if a human interest angle is involved. This usually comes by way of a case study – someone who has or might benefit from your client’s work who can convey their personal story to the media.

Mark Woodland and his innovative new business – Kismet – are looking to revolutionise the way Australia’s healthcare system is run. In the past month, Mark has had the opportunity to share Kismet’s story and vision through several high-profile media appearances.

This month at Profile Media we had the absolute privilege of sharing the story of Fly2 Health’s first charity flight. The flight helped eight-year-old Frankie and his dad go from Lake Grace to his specialist appointments in Perth in ninety minutes, replacing what would usually be a multi-day trip!

Most journalists and editors receive upwards of 200 media releases and PR pitches a day, at a conservative estimate. Standing out from that throng of correspondence is not easy – akin to getting someone to open an email in their junk folder.

A message house is a model that Profile Media use to help our clients communicate more effectively.

Have you ever considered how interesting your day-to-day work activities might be to someone outside your industry?