The Good Newsletter – April 2026
Whether it is a short-term project or a client securing monthly media coverage for several years, at Profile Media we have the expertise and strategy to make it happen.
Welcome to Profile Media’s Good Newsletter for May 2026!
This month’s coverage highlights the power of earned media for reaching relevant audiences across a range of media outlets.
Merit Consulting Group featured in National Indigenous Times and the national TalkBlack program, highlighting the success of its on-the-job training program in creating skilled career pathways for Indigenous workers in WA. These outlets connected the story with audiences closely engaged with the issues being explored.
Muzz Buzz secured strong exposure through Convenience World Magazine, providing expert commentary on rising coffee prices and industry pressures. Engaging with specialist media ensured the story reached readers with direct interest in hospitality, retail and consumer trends.
Roebuck Bay Hotel and Aplus Events was showcased in Vacations & Travel Magazine, for its unique Cable Beach dining offering. The coverage connected directly with travellers seeking memorable Australian hospitality experiences.
At Profile Media, we understand that earned media through niche publications connects clients with relevant audiences, building trust, authority and lasting relevance.
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Whether it is a short-term project or a client securing monthly media coverage for several years, at Profile Media we have the expertise and strategy to make it happen.

Securing earned media today is arguably harder than it has ever been. Competition for attention is intense, newsroom resources are stretched, and paid content is increasingly prioritised.
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