Profile Media’s 2025 Roundup

In case our highlight video slipped through your socials feed while you were enjoying the festive season, here is another look at our year in review as 2026 gets underway.

It was another busy year for the Profile Media team, working to raise the profile, enhance the reputation and demonstrate credibility across 39 clients.

Not only did we secure almost 1400 mainstream and industry-specific media opportunities, we worked to build the digital reputation of our clients through strategic and thought-leadership content creation.

Let’s crunch the numbers.

• 30 television interviews
• Almost 150 radio pieces
• 60 stories across print
• More than 1100 online articles

It sounds like a big deal, because it IS a big deal, with the value of this publicity estimated to be around $3.2 million in equivalent advertising spend.

But, we know coverage like this can’t be bought, and it’s the organic boost to credibility, brand trust and reputation that provides the greatest value.

We also assisted clients to enhance their digital footprint across social media. We know that the angles that make strong news stories also make for engaging social content, whether that be regular posts, articles or blog pieces.

Clients we worked with throughout 2025 have seen tangible increases in LinkedIn engagement, visibility and follower counts.

The numbers speak for themselves. But the real reward for the Profile Media team is always about the impact – being able to give a voice to purpose-driven stories, ideas and people.

To all our clients, subscribers, social media followers and our broader network who offered support throughout 2025, we say thank you.

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