Welcome to Profile Media’s Good Newsletter recap for November 2025!
The festive season is here, and it’s the perfect time to tell your story in the media.
With outlets seeking expert talent and interesting stories, saying yes to end of year media opportunities demonstrates your expert credibility and builds your reputation as reliable, available media talent.
Here’s some opportunities our clients said yes to in the past month;
Perth Home Brokers was interviewed by 7News Perth within weeks of onboarding with Profile Media, with their advice on how first home buyers can navigate the current housing market featuring in both the 4pm and 6pm news bulletins.
It was a strong, timely news story, positioning the Perth Home Brokers team as fresh, expert voices in what is likely to remain an ongoing issue in coming months.
Rigsafe Lifting Solutions achieved their first piece of media coverage with national exposure in the Australian Financial Review.
The half page article on page 9 also featured a branded company photo, with the story then picked up by 6PR Perth, leading to an interview on Perth Today with Simon Beaumont.
And Muzz Buzz secured coverage across two different outlets this month, with a franchisee feature in Business Franchise Australia, and the company’s support of a local charity ride appearing in PerthNow.
So, whether it’s through the festive season or into the New Year, Profile Media can help secure media opportunities just like these, to tell your story.
Congratulations to all our clients for another month of incredible media coverage.
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Right now, AI can likely generate more content in an hour than most people could write in a year. Every day, thousands of content creators, brand marketers and “thought leaders” are churning out perfectly polished, neatly structured, two-sentence paragraphs that all sound suspiciously alike.
And that’s exactly the problem.
We’re often asked by clients – especially new ones – whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant
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Contact
Phone: 1300 123 110
Email: info@profilemedia.com.au
Profile Media Communications
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