Welcome to Profile Media’s Good Newsletter recap for July 2025!
Mid-way through the year, it’s time to reflect on the past six months of learning, connection and big ideas at Profile Media, highlighting the various events and conferences our team have attended so far in 2025.
Kicking us off at the Perth-hosted AI in the Workplace Exchange, Michele explored how artificial intelligence is enhancing efficiency, sparking innovation and enabling smarter decision-making, but there are still questions to be answered around privacy and ethics.
AI was also the theme of the Leading the Future Conference in the WA Peel Region, with Lisa coming away from the event with invaluable information and advice on how AI can be used in the workplace.
Emma attended the Digital Health Festival in Melbourne, where industry experts offered targeted solutions to improve care delivery, committing to making healthcare more connected, responsive and sustainable.
At the HEART Summit in QLD, the idea of purpose was front and centre, with Alyshia joining a conversation focused on driving lasting change in agriculture, human health and environmental sustainability.
We also attend remote events, with Freya tuning in online to The Design Conference to explore how global creatives are reshaping what it means to design with purpose.
Most recently, Sue delivered a presentation at WA Leaders on Authentic Communication, emphasising the idea that “Telling the truth in business isn’t risky – it’s your superpower.”
We’re a team who love to constantly learn more, and we’re excited to take these insights into the second half of the year, supporting our clients and each other with fresh ideas and meaningful connections.
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Right now, AI can likely generate more content in an hour than most people could write in a year. Every day, thousands of content creators, brand marketers and “thought leaders” are churning out perfectly polished, neatly structured, two-sentence paragraphs that all sound suspiciously alike.
And that’s exactly the problem.
We’re often asked by clients – especially new ones – whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant
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Phone: 1300 123 110
Email: info@profilemedia.com.au
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