Have you ever been offered the chance to take part in a course, workshop or event-based learning opportunity, but turned it down because you’d already done it or a similar course in the past, and so you didn’t see the point?
Have you ever stopped to consider that the refresh is just as important – and potentially even more important – than learning the information the first time?
Why We Often Overlook Refresher Courses
When taking a course, the value is often seen as being in the learning of new information, growing your knowledge base and grasping new ideas or concepts.
It’s easy to assume that taking the same course again won’t offer anything of further value, as you’ve already ‘learned’ the information.
However, there’s still plenty of value to be had.
The Value of a Refresher Course
A refresher course offers the opportunity to approach the idea or concept with the advantage of further context and lived experience:
Similarly, the first time around you may have been trying to take in everything on offer.
Taking a refresher course allows you to:
Staying Current with Industry Changes
It’s also important to acknowledge that industry standards, rules, regulations and the overall landscape continue to change – regardless of which sector your course applies to.
A refresher allows you to apply the foundational knowledge to the conditions of the day.
A Real Example: Media Training at Profile Media
The media training session we hold for all onboarding Profile Media clients is designed to give greater insight and information about the Australian media landscape, our processes and specific media interview techniques.
While an immensely valuable session in the first instance, we also offer it as a refresher for our longer-term clients, as we know those who repeat this session then apply the information in a completely different way – building on the foundations of what they now know to:
Reigniting Your Spark
Finally, a refresher is also an opportunity for reignition.
Whether it’s a reminder of why you wanted to take the course in the first place, a fresh boost of creativity, or a relighting of the passion for a specific topic – don’t underestimate the value of a refresher course in reigniting your personal or professional spark.
Want to see how Profile Media can help tell your business story, and boost your AI visibility? Contact Profile Media at info@profilemedia.com.au, phone 1300 123 110 or enquire online here.
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Right now, AI can likely generate more content in an hour than most people could write in a year. Every day, thousands of content creators, brand marketers and “thought leaders” are churning out perfectly polished, neatly structured, two-sentence paragraphs that all sound suspiciously alike.
And that’s exactly the problem.
We’re often asked by clients – especially new ones – whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant
Let’s talk about how you can have a bigger impact
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Contact
Phone: 1300 123 110
Email: info@profilemedia.com.au
Profile Media Communications
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