Welcome to Profile Media’s 2025 Roundup!
In case our highlight video slipped through your socials feed while you were enjoying the festive season, here is another look at our year in review as 2026 gets underway.
It was another busy year for the Profile Media team, working to raise the profile, enhance the reputation and demonstrate credibility across 39 clients.
Not only did we secure almost 1400 mainstream and industry-specific media opportunities, we worked to build the digital reputation of our clients through strategic and thought-leadership content creation.
Let’s crunch the numbers.
It sounds like a big deal, because it IS a big deal, with the value of this publicity estimated to be around $3.2 million in equivalent advertising spend.
But, we know coverage like this can’t be bought, and it’s the organic boost to credibility, brand trust and reputation that provides the greatest value.
We also assisted clients to enhance their digital footprint across social media. We know that the angles that make strong news stories also make for engaging social content, whether that be regular posts, articles or blog pieces.
Clients we worked with throughout 2025 have seen tangible increases in LinkedIn engagement, visibility and follower counts.
The numbers speak for themselves. But the real reward for the Profile Media team is always about the impact – being able to give a voice to purpose-driven stories, ideas and people.
To all our clients, subscribers, social media followers and our broader network who offered support throughout 2025, we say thank you.
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Right now, AI can likely generate more content in an hour than most people could write in a year. Every day, thousands of content creators, brand marketers and “thought leaders” are churning out perfectly polished, neatly structured, two-sentence paragraphs that all sound suspiciously alike.
And that’s exactly the problem.
We’re often asked by clients – especially new ones – whether we have good media contacts. It’s a fair question, but it reflects an old-school view of PR. These days, it’s not about who you know, but what you’re offering and whether you have a good story that is relevant
Let’s talk about how you can have a bigger impact
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Contact
Phone: 1300 123 110
Email: info@profilemedia.com.au
Profile Media Communications
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