Engaging Social Media


Howards Storage World Mile End went from 100 Facebook followers to almost 1700 within a 6 week period thanks to a highly successful digital marketing campaign that also boosted engagement, reach and page views.

The strategy included organic and paid components, a competition, videos and some pretty amazing mainstream media coverage (it’s not everyday ABC TV compared you to international organisation influencer Marie Kondo!).

The national story on ABC TV profiled owner David Strutton’s social media profile, boosting his reach and credibility.  He was also featured on First 5000’s web site and Facebook page, where they branded Dave a COVID-19 Facebook Success Story.

Importantly, Howards Storage World Mile End retail sales were 20% higher than the same time the year previous, at a time when many other retailers closed or suffered a major downturn due to COVID-19.


"Knowing that content was going to happen has worked really well for us."
We made a commitment that we were going to post five days a week, so we needed to have content happening. Just doing the planning session at the start of each month and knowing that content was going to happen has worked really well for us.
Dave Strutton, Howards Storage World


Over a number of years Howards Storage World Mile End went from no social media presence to:

Thousands of social media followers

Hundreds of posts

Consistent posting on an almost daily basis

Cohesive posts across multiple platforms

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