Behind the Scenes at Profile Media

Journalist and Communications Manager - Alyshia Gates

October 14, 2025

1. What motivates you at work?

I’m driven by working with clients who have world-changing technology and sharing inspirational case studies of people overcoming adversity. The thrill of securing them coverage resonates with my 20 years of journalism experience, giving me the same excitement as working directly in the media.

2. What’s one professional achievement you’re proud of?

Securing national TV coverage for our client Osteopore’s patient, Brodie Ellis, stands out. Brodie was fighting for his life after a motorcycle accident in Thailand, and thanks to world-first skull surgery, he competed in the 2km Noosa Summer Swim, tethered to his sister Sabrina. This PR campaign highlighted the power of people working together, as Olympian Simon Thompson generously donated his time to kayak alongside Brodie so we could capture footage, and we arranged a meeting with swimming Olympian Michael Klim in the aftermath of the event. The story was broadcast using half an hour of compelling vision filmed by my former colleague, cameraman Luke Miers. Brodie has become a friend and his story inspires me.

3. What’s your favourite thing about working at Profile Media?

Being part of a team valuing meaningful storytelling and celebrating client success is incredibly rewarding. I also appreciate working with understanding, supportive colleagues and the flexibility of working remotely, which allows me to take a proactive approach in delivering high-impact campaigns.

4. What’s something you’ve learned recently in your role or industry?

Adaptability is key, especially in the ever-changing world of AI. Thinking outside the square also often makes the difference between a story being told or missed, especially when working with unconventional or unpopular angles.

5. Do you have a personal mantra or piece of advice that guides you?

Curiosity doesn’t kill the cat, it makes you more informed and interesting, both at work and in life. Staying curious helps me uncover better stories and continue learning every day.

6. What do you enjoy doing outside of work?

I’m an active member of our local surf club, enjoy ocean swimming and bushwalking, and enjoy spending time and supporting my daughter in her various sports.

7. What’s an interesting piece of information about yourself?

I’m passionate about functional medicine and learning how identifying and treating the root causes of illness – rather than just symptoms – can improve health. I value the importance of food quality (support local produce) and am fascinated by how it can affect us physically and mentally.

8. Professional life before Profile Media?

I have almost two decades of journalism experience across Australia, starting in regional newspapers, before moving into TV with WIN Television, Seven News, and the Nine Network. I then spent several years with SBS World News, covering national and international stories, before a stint with ABC.

9. What professional edge do you bring to the team:

My TV journalism background gives me a valuable edge, understanding what makes a story compelling and anticipating newsroom needs. I’m skilled at coordinating press conferences and media events across the country, ensuring our clients’ stories are covered in the most powerful and effective way.

Want to see how Profile Media can help tell your business story, and boost your AI visibility?

Contact Profile Media at info@profilemedia.com.au, phone 1300 123 110 or enquire online here.

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Behind the Scenes at Profile Media

1. What motivates you at work?
I love it when a strategic PR plan comes together, and we get the result we are chasing. It’s the same feeling I had when I worked in media newsrooms – only now ‘getting the story’ is for our clients.

09/09/2025