Profile Media is a trusted strategic communications partner helping organisations build credibility, visibility, and authority across the media landscape, and in the digital space.

We work with clients to develop and enhance business and individual reputations to boost digital visibility, attract opportunity, and strengthen how you’re found by people, search engines, and AI tools. We combine traditional PR expertise with forward-thinking digital strategies, ensuring your profile is not just seen, but trusted.

From securing high-quality media coverage to building thought leadership and optimising your digital footprint, Profile Media helps you be recognised as an authority in your industry.

Public Relations (PR) is about building credibility, not just visibility. While paid advertising has its place, PR coverage is organic and earned, trusted more by audiences, including customers, stakeholders, and AI platforms.

Public Relations is the strategic process of curating and managing how you are discovered, described, and perceived by people, journalists, and increasingly by algorithms.

At Profile Media, we believe PR matters because your reputation is the foundation of opportunity. A well-executed PR strategy helps you earn trust, position yourself as a thought leader, and ensure that both humans and search engines recognise you as a credible authority in your field.

Credibility can’t be bought, it must be earned and consistently demonstrated. PR is not just about the writing of a post or a press release, it’s about strategic communication, building and leveraging media relationships, and understanding how media and AI platforms assess authority.

At Profile Media, we don’t just generate noise, we craft credible, expert-led narratives that are tailored to specific audiences and outlets, based on our decades of experience working as journalists in busy newsrooms. Working with us saves time, avoids wasted effort, and ensures your reputation is built authentically, not just for today, but for long-term discoverability.

We deliver strategic communications services that build authority for humans and AI. Our services include:

• Strategic Communication Planning aligned with your values, business goals, and audience.
• Media Coverage through targeted pitching to trusted outlets.
• Thought Leadership Strategy and editorial planning that strengthens your credibility.
• AI Visibility & Digital Authority Mapping, optimising how you are represented across search and AI platforms.
• Content Development including press releases, articles, blogs, videos, capability statements, and more.
• Media Training, Crisis Communications, and Issues Management to safeguard your reputation.
• Social Media Strategy & Campaigns to influence both people and algorithms.

Our approach ensures your brand is visible, credible, and positioned as an authority across multiple platforms.

Profile Media works with organisations that are serious about building credibility and authority, whether they are start-ups, ASX-listed, SMEs, or established industry leaders.

We have strong experience across:

• Biotech, Med-Tech, Medical Research
• Healthcare, Wellbeing, Aged Care
• Energy, Resources and Technology
• Consumer Brands
• Transport, Logistics, Manufacturing
• Services and Consultancies
• Agriculture and Rural Communities
• Construction and Property
• Industry Groups and Associations
• Government

Our approach is adaptable to any sector. What our clients have in common is a commitment to thought leadership, growth, and standing out in competitive markets.

Profile Media will work with you to determine what your PR goals are, and the best strategy to meet these. Whether it’s securing coverage in mainstream media, becoming an industry thought-leader or creating authentic, thought-provoking content, our team brings a ‘whatever it takes’ approach to our work. Clients who have worked with Profile Media have enjoyed widespread TV, print, online, radio and podcast coverage, becoming sought-after industry experts. Results can be leveraged to enhance a company or individual digital footprint, offering the potential for improved discoverability, increased online authority and assisting you to be found, and chosen by algorithms.

We have never worked with a client we weren’t able to secure coverage for. We will work to generate media coverage within agreed timeframes, depending on your short, medium and long term goals.

Our team of journalists turn complex topics into newsworthy media angles that will resonate with your target audience. Our strong media connections and specific outreach process will assist to enhance your reputation, raise your profile and demonstrate credibility from the very first media outreach.

Profile Media is a national business with team members located across Australia, but headquarted in Perth.

Our remote model allows us to deliver PR services nationwide, with campaigns designed to reach audiences locally, regionally, and nationally, securing meaningful media coverage and building credibility across multiple markets.

Whether your business is in Sydney, Melbourne, Brisbane, Perth, or anywhere in between, Profile Media provides consistent, high-quality PR strategies that strengthen your reputation, expand your reach, and position you as a trusted authority.

Our process is straightforward, strategic, and collaborative.

• We begin with a consultation to understand your goals, values, and target audience.
• Depending on your needs, we create a tailored communications, media and/or content plan that aligns with your business objectives and strengthens how you’re perceived online, in the media, and by AI tools.
• Once the strategy is set, we meet with you monthly to create content and fresh ideas to allow us to craft media stories and secure coverage across relevant platforms.
• Throughout the process, we provide regular updates and reporting, so you can see how the strategy impacts your credibility, visibility, and digital authority over time.

We don’t believe in a one-size-fits-all PR strategy, but rather we work with potential clients to develop a bespoke package based on specific goals, target audience and level of media outreach.

Price can differ according to the number of services delivered, frequency of delivery and level of outreach required. If working to a specific budget, please let us know.

Getting started with Profile Media is simple:

• Reach out through our website (fill out the form below), email (info@profile media.com.au), or by phone (1300 123 110), and our team will arrange an initial consultation.
• We’ll take the time to understand your goals, challenges, and audience.
• From there, we develop a tailored PR strategy focused on building credibility, thought leadership, and visibility across media, search engines, and AI tools.

Whether you’re seeking national media coverage, digital authority mapping, or strategic content creation, Profile Media will guide you through every step, ensuring your reputation is authentic, credible, and future-proof.