Influencers have a strong following on at least one social platform and will often talk about your product if they really like it. Some will expect payment but others will be happy to simply receive your product. Reach out in an email to them to see if they’d be interested in using your product or service and go from there. Influencers like building relationships just like bloggers do. Remember get to know them on social media and engage with them before you reach out in an email.