Being on a major TV show has the ability to completely transform your business overnight.
Having you or your business featured on TV in the form of a news story can bring you more direct clients, it can get your web site on to page 1 of Google search results, it can deliver other business owners looking to do business or invest in you, and it will bring you instant credibility, as well as many more benefits.
So, here is a 7-step process to help you get on TV:
- Determine which TV program suits you the best. The key to getting the best results is to match your audience (ie your customers) with the target audience of the TV program.
- Put yourself in the shoes of the journalist, researcher or producer you are contacting. Consider what they want and need from a news story. You must provide a story that interests their audience. If you’ve matched your audience with the audience of the TV program, then you should know exactly what kinds of stories to pitch. Interesting pieces of information that your customers find useful will also be useful to the TV program and its audience.
- Think in pictures. Television is all about images. The TV news and current affairs programs, as well as lifestyle chat shows use images and vision to communicate their messages. When a TV journalist reads your press release, the first thing they are thinking about is the visual element of the story, or “how can I show this on camera?”. So, if you want to know how to get on TV, you must think about the pictures you can offer or help set up.
- Write a great press release. Focus on creating an attention-grabbing headline and opening line – both of which work together to convey what your story is about. Aim to prepare a press release that is similar in nature to a newspaper story (so read your local paper and see if you can mirror it) with quotes from you and others backing up your claims. Keep it short – around one page.
- Email it to a researcher, producer or journalist. If you don’t have a contact name, contact reception and ask. Craft the email well and keep it professional.
- Call to follow up. Be aware of what you say on the phone as the journalist or researcher will be conducting a ‘pre interview’ to ensure you can speak well about your topic.
- Prepare for the interview. Practice answering basic questions about you and your business beforehand so you come across as a knowledgeable expert in your field.