How much of a newspaper/TV show, radio program, magazines, blog is available to us as business owners sending in a press release?
Every day there are big stories in the media – like natural disasters, politics and crime. These stories exist for their shock value. But a good portion of stories are driven by people like us sending in a press release. In fact, I’d estimate that about 40% to 50% of the content in the media results from sending in a press release. Journalists definitely respond to press releases – so get to work!