The fastest way to get publicity in the media for your business is to tie into something that’s already in the news. For example, if there’s a political leadership spill and you’re a performance coach who focuses on leadership, this gives you a great opportunity to put out a press release on the topic of leadership. You could compare leadership styles of the two protagonists in the leadership fight, and talk about what makes a great leader.
You could also think ahead about what might be coming up in the news, such as Melbourne Cup. It happens every year and is always in the media. Every year we see stories relating to the horses themselves but also the racing industry, betting/gambling, taking the day off work and the impact on business, fashion, shoes and foot care, hair styles and many more.
Start looking at the news from the perspective of where you could tie in – you’ll see opportunities everywhere.