We represent a variety of clients who come from a wide range of industries including resources, manufacturing, environmental, energy, education, health, business coaching, tourism, dentistry, new technology, drones – and many others.
What our clients all have in common is a willingness and potential to be in the media.
Some want to hit the big time and get exposure on national TV shows such as Sunrise, A Current Affair or the Project.
Others are looking for a steadier approach and seek stories in smaller media outlets like niche magazines, industry newsletters, or blogs.
Some want a hybrid – radio interviews or opinion pieces in digital sites or magazines.
Importantly we determine where your target market exists in the media and then develop stories to connect with them – whether that be mainstream mass consumer media, or niche publications.
Here’s a small sample of the results we’ve achieved:
We work with Andrew Forrest-backed junior Mining Company, Impact Minerals to generate positive media coverage about their exploration works within local community media. This includes media stories about the potential for job growth in the local area and the company’s proactive sponsorship of local community programs. Getting the community and local media on side before mining commences is an important strategy that avoids potential issues in future.
In addition, we have created stories from ASX announcements, interpreting the information and relaying it in layman’s terms, making the material more user-friendly for non-resources journalists.
Life coach Michele Jones, from Life Your Best Life holds our record for the most number of stories generated in the media from a single press release, at 24. This includes 12 radio interviews, three national TV shows, seven newspaper articles and 2 digital sites. Each of these outlets posted the story on their web and social media pages. Channel 9’s Today Show ran a poll on their Facebook page about the issue drawing thousands more views, comments and shares.
We’ve been working with performance coach Mike Irving of Advanced Business Abilities for more than two years, generating publicity for him each and every month.
We’ve ghost written dozens of opinion pieces for Mike which has been him become a regular contributor for business media outlets including Dynamic Business, Business First, Kochie’s Business Builders and others.
He’s appeared on Sky Business News, in the Australian Financial Review, the Australian, on radio stations including 6PR, 3AW and 2GB. Mike has also received mass media coverage on TV shows like Today Tonight, Sunrise and the Today Show.
Mike’s media coverage now extends to niche industry specific outlets reaching real estate agents, accountants and others, aimed at penetrating particular target markets.
Queensland based mining services company Gap Geophysics sought media exposure to create awareness of them among decision makers in larger resource companies.
Within 3 months of working with them we had generated stories for them in key industry publications including Australian Mining, Mining Monthly, Australian Mining Magazine, National Mining Chronicle and Qld Mining and Energy Bulletin.
talk to us
If our results-driven no-nonsense approach sounds like you, and you’re ready to step up and play a bigger game by being in the media, we’d love to hear from you.
There’s a process we walk you through to you can see if we’re a good fit for you and if you’re a good fit for us.