Sometimes a journalist won’t mention the name of your business during an interview but you can mention it without it sounding like you are there just to plug your business. During the interview start some of your answers with “at business name we find xyz happening all the time. At the end when the interviewer […]
Once you’ve been interviewed in the media ensure you add it to your website to give yourself added credibility. Simply add an In the Media page and show the media coverage there. Also add a line on your home page like “As featured on “Sunrise, Radio 2GB, The Australian Newspaper” with the logo of the media outlet […]
When an interviewer thanks you at the end for coming on the show this is a good time to say, “Thank you, and if your listeners would like more information they can visit www.[yourwebsite].com.au.” You can also mention your business name during the interview once or twice by talking about clients who come to you at […]
Many business owners say they don’t have time to try and get publicity for their business yet it only takes a few hours each month. Plan ahead and make time in your diary to spend three hours crafting a media release and sending it to relevant journalists in the media. Follow up with a phone […]
If you plan on getting publicity in the media you need to research which journalists will be interested in the stories you plan to pitch. Start a database adding their names, emails, phone numbers and media outlet they work for. Leave space next to each one so you can note the journalist’s feedback to keep […]
What’s happening your business isn’t so interesting to the media. Rather than pitching stories to journalists about you (unless it’s an amazing new product that’s going to change the industry) offer information about trends happening in your area of expertise, useful advice or tie in with an upcoming special day (such as international women’s day, […]
Many business owners shy away from generating their own publicity because they fear journalists won’t want to talk to them. It’s the exact opposite. Journalists are always looking for good stories for their target audience. If you can offer them an idea for a good story it will make it easier for them to meet […]
Email inboxes are often overflowing so you need to ensure your email subject line is catchy enough to grab the journalist’s attention. Use the headline of your media release in the subject line as it will be short, attention grabbing and sum up your story.
Television shows often want your story on an exclusive basis, which means they want to interview you before everyone else does. Approach television journalists and producers first then digital, newspapers, radio and magazines if you want to get your story in all media formats.
Often trade and specialist media are open to publishing content written by you in the form of an opinion piece. Each media outlet will have a specific word count, often 500 words, and a deadline you’re expected to meet. Approach the editor first with a synopsis of your opinion piece as they may provide direction […]