The fastest way to get publicity in the media for your business is to tie into something that’s already in the news. For example, if there’s a political leadership spill and you’re a performance coach who focuses on leadership, this gives you a great opportunity to put out a press release on the topic of […]
Blogs accept submissions, press releases and advertising. To find influential bloggers in your industry use Google Blogs to search: eg Parenting blogs, business blogs, top blogs. You can also search directories of blogs such as Blogger Connect or Blog Chicks. Some of these are paid and some are free but worth a look.
One of the quickest ways to get publicity is to tie in with an existing news story but you must take immediate action otherwise another expert will be interviewed. For example, if you’re an accountant you could tie in with a news story about potential GST increases and whether you think it is a good […]
When you contact a journalist to see if they are interested in your media release try to get a conversation going about what they might be working on or offer other story angles if they don’t like your original idea. If all else fails simply ask for feedback so you know what they are interested […]
It’s a good idea during an interview to refer to the interviewer by their first name. There is no need to call them Mr or Mrs. Simply refer to them by their first name and write it on a piece of paper in front of you just in case you forget as that can happen […]
Each month try to find two or more new media outlets that you haven’t thought about reaching out to before but are a perfect fit for your target. It’s a good way of expanding your audience reach. If you set yourself the challenge you will most likely follow through.
To make your media coverage more widespread offer to write a guest post for a blogger about a topic that suits their audience and gets you free publicity at the same time. Bloggers today can have an audience bigger than some mainstream media organizations so it’s worth reaching out to them. When you do make […]
Sometimes a journalist won’t mention the name of your business during an interview but you can mention it without it sounding like you are there just to plug your business. During the interview start some of your answers with “at business name we find xyz happening all the time. At the end when the interviewer […]
Once you’ve been interviewed in the media ensure you add it to your website to give yourself added credibility. Simply add an In the Media page and show the media coverage there. Also add a line on your home page like “As featured on “Sunrise, Radio 2GB, The Australian Newspaper” with the logo of the media outlet […]
When an interviewer thanks you at the end for coming on the show this is a good time to say, “Thank you, and if your listeners would like more information they can visit www.[yourwebsite].com.au.” You can also mention your business name during the interview once or twice by talking about clients who come to you at […]