When phoning a journalist always think about their deadlines so you don’t ring at the most inappropriate time. I’ve known journalists to refuse to give some PR agencies the time of day because they’d ring when their radio show was on air or during the news. For example never ring a journalist in a radio […]
The follow up call to a journalist is often the most dreaded action any business owner has when getting publicity in the media, but it’s the most important. Journalists are always on deadline and their inbox is full of media releases so it’s important you call and speak to them, usually 24 hours after sending […]
Many businesses know they should be targeting bloggers but don’t because they feel overwhelmed about where to start. Simply find one blogger you’d like publicity from and start following them on social media and get to know their blog. Email the blogger, keep it personable and be upfront about what you’d like them to blog […]
When trying to get a story in the media think about any upcoming holidays or celebrations that you can tie in with your product or service. A chocolate company might pitch a story angle to journalists around Valentine’s Day. Your business might be able to tie in with Mother’s Day and what mums really want.
As a Chief of Staff of Seven’s Sunrise program said “We don’t have a lot of time to read lengthy emails so they need to be short and to the point. If I don’t understand the pitch/story in the first read I never will.” Try to keep the length of your email to about three […]
Imagine having over 8,000 people look at your website ten hours from now. Imagine the potential sales that could lead to. That’s exactly what happened to a blogger who started a facebook page about coconuts. Her friend, influential blogger Jo from Quirky Cooking played a prank with her audience, asking them to like the coconut page […]
Only if they relate to your story in some way. A journalist is not likely to cover your story simply because you’ve got a celebrity endorsing you – in fact they will probably see it as commercial and not want to do the story at all. However, if you can get a celebrity who’s connected […]
A problem solved. That is because as consumers we are more motivated by pain than pleasure. So, if we hear someone talking about a problem we have in the media, we are instantly drawn to it. For example, imagine you have lower back pain which your chiropractor has struggled to fix. You turn the TV […]
The fastest way to get publicity in the media for your business is to tie into something that’s already in the news. For example, if there’s a political leadership spill and you’re a performance coach who focuses on leadership, this gives you a great opportunity to put out a press release on the topic of […]
Blogs accept submissions, press releases and advertising. To find influential bloggers in your industry use Google Blogs to search: eg Parenting blogs, business blogs, top blogs. You can also search directories of blogs such as Blogger Connect or Blog Chicks. Some of these are paid and some are free but worth a look.