Don’t be afraid to ask a journalist how long an interview is likely to go for so you can pace your answers. If you’re being interviewed in a television studio find out if you will be standing next to the interviewer or in a different room with an earpiece looking into a camera. By finding out what’s in store you will feel more comfortable and less anxious.
Monthly Archives: August 2018
If a journalist asks for more information or visuals then drop everything and get it to them fast. It will show them they can rely on you. It will help them remember you next time there is a story that they need someone to comment on with your expertise.
Imagine you tied in with a story about Dry July and the television show you were appearing on needed a graphic of Dry July to have up in the background.
Simply go to the Dry July official website, find their contact details and ask them for a high resolution graphic and they’ll jump at the chance of getting it on national television. They help you out and you make life easier for the journalist.
The headline on a media release will determine if a journalist reads your story idea or not. The best headlines take a strong viewpoint and sum up what the story is about.
For example the headline “Wine Addiction Soaring Amongst Mums as Dry July Beckons” is making a statement about a problem affecting a specific group.
It had three television networks wanting the story as well as print and online within two hours of it being sent to the media.
The worst mistake you can make with a headline is sounding indecisive or uncertain. Make a statement, own it and publicity will come.
With increasing demand for online content more and more news sites and blogs are asking experts in their field to write 500 word opinion pieces.
Kochie’s Business Builders, The Guardian, Dynamic Business, and Huffington Post are just some embracing your written words.
When you’re sending a media release to an online news site or blog that publishes opinion pieces let them know you are happy to write one.
Don’t start worrying that you don’t know what to write.
Simply repackage your media release into the first person and write it in a similar style to the opinion pieces already on their website. The journalist will be happy to guide you so don’t be afraid to ask.