When trying to get a story in the media think about any upcoming holidays or celebrations that you can tie in with your product or service. A chocolate company might pitch a story angle to journalists around Valentine’s Day. Your business might be able to tie in with Mother’s Day and what mums really want.
Monthly Archives: June 2018
As a Chief of Staff of Seven’s Sunrise program said “We don’t have a lot of time to read lengthy emails so they need to be short and to the point. If I don’t understand the pitch/story in the first read I never will.”
Try to keep the length of your email to about three or four sentences and copy and paste the media release into the body of the email. Also add the media release as an attachment. Journalists like to be able to skim read quickly without having to click on anything.
If they go ahead with your story the attachment will make it easy to print the media release for future reference. Remember they are short on time. Make it easy for them.
Imagine having over 8,000 people look at your website ten hours from now. Imagine the potential sales that could lead to.
That’s exactly what happened to a blogger who started a facebook page about coconuts. Her friend, influential blogger Jo from Quirky Cooking played a prank with her audience, asking them to like the coconut page late one night to surprise her friend when she woke the next morning.
Her followers grew from 100 to over 8,000 overnight – that shows how influential bloggers can be. If you haven’t started working with bloggers to get publicity take the plunge.
Only if they relate to your story in some way. A journalist is not likely to cover your story simply because you’ve got a celebrity endorsing you – in fact they will probably see it as commercial and not want to do the story at all. However, if you can get a celebrity who’s connected to your product in some way, they can be the makings of a great story.
For example TV news reader Jessica Rowe suffered from post natal depression so she became connected to the Beyond Blue publicity activities – the connection made sense and brought the campaign great credibility.